Greenstone's Head of Client Services, David Wynn attended the annual Greenbiz Conference in Phoenix (17th-19th February 2015). In this blog series he reflects on some of the key trends from the event.
“Save our planet! It's the only one with coffee” was Jim Hanna at Starbuck’s closing quip at Greenbiz Forum 2015. As Director of Environmental Affairs for the coffee giant, his ‘one great idea’ pitch was scaling sustainable innovation. And with over 12,000 global stores that’s no easy challenge. The challenge of engaging with suppliers at scale is twofold. How do you engage suppliers on environmental issues? But even more challengingly, how do you engage suppliers on environmental issues that span interconnected and dependant supply chain processes?